Adizones

adidas is a tier one sponsor of the London 2012 Games. adidas has announced the creation of giant multi-sport outdoor venues called ‘adiZones’ has part of a £1m legacy initiative to support the brand’s domestic top-tier sponsorship of the London 2012 Olympics.

The adiZones, which form part of adidas’ overall £100m investment in the Games, are designed to encourage young people to participate in sport and the first five will be located in each of the five Host Boroughs for Olympic venues in 2012 - Tower Hamlets, Greenwich, Hackney, Newham and Waltham Forest.

The company is now offering Local Authorities across the country the opportunity to install adizones at a heavily subsidized price. The adiZones will be free for the community to use as part of adidas’ pledge to create a legacy from the London 2012 Games by helping to break down the barriers that prevent people from getting active making sport participation accessible.

The adiZones are permanent installations measuring 625sq metres and their locations are carefully selected in partnership with Local Authorities, to renovate either disused or run down areas within the boroughs.

The facilities will incorporate basketball, football and tennis areas, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics. A team of adiZone Activators will engage local communities, schools and sports clubs while local coaches will be encouraged to attend the sites where they will be able to spot talent and encourage them to join local clubs and sporting organisations.

Each adiZone will be maintained by the local Borough and it is hoped this first investment from adidas will be matched by the government backed National Sports Foundation to further develop the surrounding area with sporting facilities.